There are two ways a user finds your website online - one, by directly accessing your website using your domain name (www.example.com) from web links provided by you through emails, brochures, marketing materials or social media.
Or, two, from the results generated by a search engine or search service, when they look up a service or product, or other information related to your business.
With proliferation of technology and mobile devices, search engines such as Google, Yahoo, Bing etc. have become the primary source of information for vast majority of web users and majority of online traffic is now driven by search engines . Even if a customer is familiar with your brand name, they are likely to type that into a search engine instead of typing your web address.
The majority of users do not look beyond the first two or three pages of search results, so it is imperative that your website has to be listed within those pages if your website is to be found, and the higher the rank, the better it is for your business.
Getting a high ranking on search engine return pages (SERPs) or top results and having your website listed before your competitor's website has become an absolute necessity for any business or service to survive in this digital age. No matter how great your product or service and how good your website looks, it won’t mean anything if potential customers do not see it.
So, if you have a Web First marketing strategy or if your website is primarily where you sell products or services, Search Engine Optimization is a definitely a requirement.
